From English: "Kink" or "quirk." Sexual practices beyond the "normal sex" of so-called mainstream society. However, there is no universally accepted definition.

Previously, mainly BDSM followers and fetishists were "kinky." Today, "kinky" is increasingly a lifestyle, extending beyond the subculture – for example, in fashion. And fashion – like art – has always been an indicator of the zeitgeist...

One's sexual identity is a journey that often begins in silence. It's an internal process of awakening before we find the courage to step out and fully embrace who we are. Sometimes this path is effortless, but all too often it's fraught with hurdles and complications – especially when inclinations, preferences, and identities deviate from the expectations of what is called the majority society. Yet, every person who embarks on and navigates this path to sexual self-determination has every reason to be proud. Our logo spiral symbolizes this inner development that we all experience.

People have been wearing hoodies since the Middle Ages. Twelfth-century monks would pull the "hood" of their cowl over their heads before praying. In the 1930s, the New York manufacturer "Champion" designed the hooded sweatshirt as functional clothing for workers in cold storage facilities. Soon after, more and more athletes started wearing hoodies. In the 1970s, hip-hop made streetwear its trademark. In the 1990s, the hoodie moved into the premium class: Ralph Lauren and Tommy Hilfiger adapted the style for their fashion collections.

By now, the hoodie has also become "political": in 2012, the "Million Hoodie March" (Photo) took place in New York as a protest against the discrimination of Black people.